February 6, 2026
3:40
September 12, 2023
February 7, 2026
3:40

It is 2026 and the map of the Netherlands has been permanently redrawn on the housing market. Where Amsterdam was the undisputed epicenter for decades, the focus has moved to the south. Eindhoven is no longer the “city of lights”, but the beating heart of the European tech industry. For buyers, from ambitious start-ups to international investors, Eindhoven is currently the most logical place to take root.
But what exactly makes the City of Lights so attractive in 2026? The answer lies in a unique cocktail of economic growth, innovative urban development and a quality of life that is often hard to find in the Randstad.
The ASML economy: A steel foundation
In 2026, the impact of the Brainport region will be greater than ever. ASML's gigantic expansions at the Brainport Industries Campus (BIC) have ensured a constant influx of highly educated professionals from home and abroad.
In 2026, Eindhoven is a city in transformation. The project knot XL, the area around the central station, is finally starting to pay off. Where there used to be grey office buildings, ultra-modern residential towers with roof gardens and integrated energy solutions are now being built.

Eindhoven is at the forefront of the energy transition. Many homes in neighborhoods such as Woensel-Noord and Gestel underwent large-scale renovation projects between 2024 and 2026.
Advisor's tip: When buying in Eindhoven, pay specific attention to homes that are connected to the extensive district heating network. In 2026, this will be one of the most cost-efficient ways to get rid of gas, which is a huge plus for your appraisal value and mortgage rates.
What do you get for your money? In 2026, prices in Eindhoven rose, but the price-quality ratio remains superior to that of Utrecht or Amsterdam.
Feature Eindhoven (Average) Amsterdam (Average)
Price per $m^2$ €5,200 - €6,100 €8,500 - €10,000+
Energy label (offer) Lots A and B (due to new construction) Lots of C and D (historic building)
Starter exemption (€555k) Wide choice of single-family homes Limited to small apartments
NHG potential High Very limited
With the current transfer tax limit of €555,000, Eindhoven is in a 'sweet spot'. In Amsterdam, you can buy a 40-square-meter studio for this amount in 2026. In Eindhoven (for example in the hip neighborhood of strijp-s or family-friendly meerhoven), you get a full-fledged apartment or even a terraced house for the same amount.
The savings of 2% transfer tax in Eindhoven often mean that you can invest the full eleven thousand euros in a new kitchen or an upgrade to your solar panel installation.
You can't talk about Eindhoven without mentioning strijp-s. In 2026, this former Philips site will mature into an international hotspot. It is the place where living, working and culture merge. For buyers who love an industrial “loft” look, Strijp-S offers a unique opportunity that is not found anywhere else in the Netherlands on this scale.

Despite its international status, Eindhoven has not lost its identity. You can still find the conviviality of the south there. The proximity to nature (De Strabrechtse Heide and Genneper Parken) offers a much-needed escape from the hustle and bustle of high-tech workplaces. In 2026, buyers appreciate this balance between a career at the top of the world and a relaxed home base more than ever.
In 2026, Eindhoven will be the place where economic strength meets home comfort. With the continued growth of the Brainport region, the convenient location in relation to the starter exemption and the high-quality new residential areas, buying here is one of the smartest moves you can make. You're not just buying a home, you're buying a share in Europe's most innovative region.